Four Keys to a Successful Online Giving Campaign 

The popularity of online fundraising was already on the rise before COVID; Blackbaud reports that online fundraising has grown 17% in the U.S. since 2016. Now COVID lockdowns have shattered fundraising expectations for nonprofits who rely heavily on special events, admissions, and fees for service to fill out their budgets. As a result, nonprofits are being challenged to quickly and effectively pivot fundraising efforts to the online space. Here are some of our best tips for success.