Trademarking a commonplace expression is a complex and challenging process. Nonprofits should carefully consider the distinctiveness, genericness, and public policy implications before attempting to trademark commonly used phrases.
Ultimately, the decision between state and federal registration depends on the unique circumstances and position of each nonprofit.
Trademark protection is essential for nonprofits to protect their proprietary intellectual property and reputation.
Trademark protection is a valuable tool because it protects your nonprofit’s proprietary intellectual property from theft and unauthorized use. Owning a trademark allows you to prevent others who might try to capitalize on the goodwill your nonprofit has built from using your intellectual property without your permission. Trademarking intellectual property provides an extra layer of protection for your nonprofit’s reputation and goodwill because it ensures your brand identity is not being misused by nefarious copycats masquerading as your nonprofit.Â
Most states require you to register your organization if you solicit donations from their residents. Many states also require registration if your organization collects substantial or ongoing donations from their residents, even if you aren’t specifically targeting donors in that state. Download our comprehensive list of each state’s requirements.
Download our free guide to learn about the many elements needed to run a successful nonprofit organization, as well as how to avoid common pitfalls and mistakes.