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charitable sales promotions
Cause Marketing

Understanding Charitable Sales Promotions: A Guide for Nonprofits and Businesses

Charitable promotions, also known as cause-related marketing or commercial c0-ventures (CCVs), are a powerful tool for nonprofits and businesses. These arrangements allow businesses to advertise that a portion of proceeds from the sale of goods or services will benefit a charitable organization. For example, a promotion might say, “When you buy our new app, 50% of the purchase price will go to the Zoo!”

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DAFs and the ACE Act
Starting a nonprofit

ACE ACT and Donor-Advised Funds (DAFs)

Donor-advised funds (DAFs) might not seem like the most captivating topic, but their growing prominence in philanthropy makes them critical to understand. As vehicles for

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