As the pandemic continues to dominate the daily dialogue, giving trends have kept apace with the rise in awareness surrounding public health issues. Likewise, racial justice and politics have taken their share of the stage and giving to both causes has increased from previous years. But can we expect giving to be reduced in other sectors as a result? Not necessarily, say survey respondents. Still, it’s helpful to examine your nonprofit’s mission vis-a-vis pandemic relief and other salient issues; strive to ensure that your messaging effectively ties in your mission to those issues that are top of mind for donors.